The Power of a Blueprint

Every organization has a corporate culture. The critical question is: Is yours intentional or accidental, purposeful or haphazard—established by default? When it comes to the creation of a corporate culture, great companies let nothing go to chance. This is because culture touches everything and affects everything—including your ability to attract, motivate and retain world-class talent. The power of a BLUEPRINT is that it helps you define your culture and then identify the attitudes, behaviors and attributes that both drive it and detract from it.

Just as a builder consults a set of plans to stay focused, a BLUEPRINT serves as a rallying point, a constant reminder that keeps people focused on the culture. The kind of BLUEPRINT we’re talking about here is:

Defined in Mathematics

            Expressed in Art

                        Measured in Statistics

                                    Lived in Culture.

Let us show you what we mean.

Defined in Mathematics: Imagine an algebraic formula that appeals to left-brain thinkers. The numerators or top line symbols are the drivers that enable you to create the culture you envision, a branded culture. The denominators or bottom line symbols are the inhibitors that disable you from building the culture you desire.

 Expressed in Art: Now imagine that each of the drivers in the top line of the formula and each of the inhibitors in the bottom line are illustrated by icons—artwork that appeals to right-brain thinkers and illustrates behaviors associated with each driver and each inhibitor.

 Measured in Statistics: Now, what if the formula could be measured through a quantitative and qualitative online survey that evaluates the degree to which the organization and individuals within the organization are living the culture out loud. And, what if an online scoring system enabled the organization and its people to compare themselves against the norm?    

 Lived in Culture: You would have a tool for culture change. You would have a feedback mechanism that reminds people to consciously think about the degree to which they are protecting and promoting the culture, an instrument that inspires people to internalize the values driving the culture and live them out loud. After all, what gets measured can be managed and what gets managed usually receives our focus and attention.